About

Product leader, designer, and builder based in Helsinki.

From Lego to punk fanzines to design systems to AI prototypes. The tools change. The instinct doesn't – build to last. This is what I'm made of.

Background

Background in product, design and technology.

Worked for product companies such as Elisa (current), Naviga and Infomaker.

Created identities for companies such as Åbo Underättelser, Forum, Tuleva, TFIF and HSS Media.

Understand the real problem first. Most problems aren't what they first appear to be.

Know what good looks like. You can't build quality if you can't recognize it.

Do fewer things better. Focus beats volume.

Build to last and build what matters. Create value now and over time.

Think in systems, but start small. Solve for the pattern, but ship the first step.

This site is built using Astro.

Design direction by Kristofer Pasanen.

Built together with Claude.