Welcome.md

Product leader
building tools
people depend on.

Twenty years across editorial design, eleven running a B2B software company, seven as a Product Owner. I bring design judgment to product decisions, raise the quality bar, and help teams ship. Writing here about product work, design judgment, and building with AI.

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Double diamond illustration
· AI

From rapid prototyping to rapid learning

Three weeks from first experiment to Design System-based React prototypes. The real shift wasn’t the output - it was eliminating everything that breaks focus.

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Now

Updated May 2026

  • Leading two teams at Elisa on a major Elisa ID release.
  • Building React prototypes with Claude and Copilot CLI.
  • GitHub Copilot Ambassador at Elisa, supporting devs across teams.
  • New book "American Roadkill" just released on Uprising Coalition.

Updated May 2026