Welcome.md
Product leader who builds things, improves processes, and helps teams ship faster. more.
Fifteen years turning chaos into clarity – from enterprise B2B software to scaling design systems at Elisa. Currently building with AI tools – and actually using them myself.
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Recent writing
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From rapid prototyping to rapid learning
Three weeks from first experiment to Design System-based React prototypes. The real shift wasn’t the output - it was eliminating everything that breaks focus.
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Five principles that guide how I work
After years of running value workshops for teams, I turned the lens on myself. These five principles aren't aspirations – they describe how I actually operate.
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Twenty years of bridging business, design, and engineering.
Product craft
- Clarity & communication
- Roadmap prioritization
- Stakeholder alignment
- Value creation
- Cross-functional leadership
Team enablement
- Agile transformation
- Workshop facilitation
- Continuous improvement
- Process design
- Community building
Design & systems
- Design systems
- UX strategy
- Digital identity (IAM)
- Rapid prototyping (AI code)
- Visual design
Elsewhere
Get in touch or check out my projects.