Welcome.md
Product leader who builds things,
improves processes, and helps teams ship.
Fifteen years turning chaos into clarity — from enterprise B2B software to scaling design systems at Elisa. Currently building with AI tools, and actually using them myself.
Recent writing
Read them all
From rapid prototyping to rapid learning
Three weeks from first experiment to Design System-based React prototypes. The real shift wasn’t the output - it was eliminating everything that breaks focus.
Five principles that guide how I work
After years of running value workshops for teams, I turned the lens on myself. These five principles aren't aspirations – they describe how I actually operate.
What I work with
Twenty years of bridging business, design, and engineering.
Product craft
- Clarity & communication
- Roadmap prioritization
- Stakeholder alignment
- Value creation
- Cross-functional leadership
Team enablement
- Agile transformation
- Workshop facilitation
- Continuous improvement
- Process design
- Community building
Design & systems
- Design systems
- UX strategy
- Digital identity (IAM)
- Rapid prototyping (AI code)
- Visual design
Elsewhere
Get in touch or check out my projects.