Welcome.md

From print to digital
– to AI first. First time
sharing in the open.

About product, design, and the possibilities AI brings. Might even extend to photography, books, and other things I make.

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Build before you spec
· AI

Build before you spec

I went from spec first to prototype first – and then realized the prototype wasn't the deliverable. The prototype was the conversation.

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Now

Updated May 2026

  • Product Owner of two development teams at Elisa.
  • Using prototypes in my daily product, to spark better discussions.
  • Building sites and apps to keep learning and evolving. 
  • Latest book "American Roadkill" released in 2025 on Uprising Coalition.

Updated May 2026