Welcome.md

Product leader building tools
people depend on.

Eleven years running a B2B software company, seven as a Product Owner, with a design background that shapes how I work. I care about how products feel, not just whether they ship – and I help teams do both. Notes on product, design, and what changes when AI joins the team.

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Double diamond illustration
· AI

From rapid prototyping to rapid learning

Three weeks from first experiment to Design System-based React prototypes. The real shift wasn’t the output - it was eliminating everything that breaks focus.

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Now

Updated May 2026

  • Leading two teams at Elisa on a major Elisa ID release.
  • Building React prototypes with Claude and Copilot CLI.
  • GitHub Copilot Ambassador at Elisa, supporting devs across teams.
  • New book "American Roadkill" just released on Uprising Coalition.

Updated May 2026