Welcome.md
Product leader
building tools
people depend on.
Twenty years across editorial design, eleven running a B2B software company, seven as a Product Owner. I bring design judgment to product decisions, raise the quality bar, and help teams ship. Writing here about product work, design judgment, and building with AI.
Recent writing
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From rapid prototyping to rapid learning
Three weeks from first experiment to Design System-based React prototypes. The real shift wasn’t the output - it was eliminating everything that breaks focus.
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Five principles that guide how I work
After years of running value workshops for teams, I turned the lens on myself. These five principles aren't aspirations – they describe how I actually operate.
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