Welcome,
a product manager who builds things, coaches teams, and helps teams deliver faster. more.
15 years in product — from early-stage startups to enterprise transformations. When I'm not shipping, I shoot punk and hardcore shows in Helsinki.
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Recent writing
Read them allHow I Prioritise
Every framework promises clarity. After testing RICE, MoSCoW, and weighted scoring across five teams, I landed on something simpler.
Read postThe Pitch Deck Is Dead
AI-generated slides convinced no one. The best product decisions I've seen this year came from a shared doc and a 20-minute conversation.
Read post
Why Design Sprints will change in the AI era
The original Design Sprint assumed five days, sticky notes, and a room. AI changes the speed of prototyping but not the difficult part.
Read postWhat I work with
Tools and methods I reach for — shaped by years of building products and coaching teams through change.
Product
- Product Strategy
- Discovery & Validation
- Roadmap Planning
- Stakeholder Management
- OKRs & Metrics
Ways of Working
- Agile Coaching
- Design Sprints
- Team Facilitation
- Continuous Discovery
- Lean Experimentation
Tools
- Figma
- Linear
- Miro
- Notion
- Analytics (Amplitude, GA)
Elsewhere
Find me where the work happens, and where it doesn't.